Von Glitschka, creative director and owner of Glitschka Studios, wanted to create a logo as fearless as this year’s TEDxSalem Oct. 3.
“The theme “Fearless” made me think a lot. Fear is natural, but it’s also a choice so if I’m going to brand an event that is declaring people should be fearless,” he said, “I need to be authentic in my approach.”
Glitschka designed the last two TEDxSalem logos, which he described as aesthetically clean. It’s a look that didn’t seem to fit this year’s theme, he said, so he tried something new.
“That’s when I read the word differently. I’d never noticed that the word fearless is actually two words “fear” and “less,” he said. “I wanted to play off of “fear less,” and put fear aside and all that it implies.”
He decided to associate fear with disorder and rearranged the word so its letters were backwards.
“In context of design, fear is mainly about the fear of failure,” he said. He thought, “What if they don’t like it?”
Once he added the color red, he liked what he saw. And so do we. Thank you for being fearless in your design Glitschka. T-shirts with this year’s logo will be on sale at TEDxSalem Oct. 3.
Learn what it means to be fearless at TEDxSalem Oct. 3
The all-day event is $40 for students and $50 for the general public and includes talks, entertainment, participation in recess breaks, hands-on activities between sessions, plus food throughout the day (breakfast, coffee/tea/water, snacks and lunch), a gift bag and a few other goodies. Be fearless and find your tickets here.
Von Glitschka is the creative director and owner of Glitschka Studios, a small boutique design firm in Salem. Its diverse range of illustrative designs have been used by some of the most respected global brands. The studio creatively collaborates with ad agencies, design firms, corporate art departments, and small businesses to produce compelling illustrative design.