Glitschka created the letters in the TEDxSalem logo from scratch. He wanted it to be distinctly different, a nod to the Revolutions theme. When he created the R, he saw an individual figure emerge.
If you look closely, you can see the legs, body and the star or head on top.
“It represents the individual that is ready to cause his own creative revolution or break through in his own life,” he said.
The overall design has a propaganda feel, he said, which was intentional. The R is backwards, also intentional.
“A revolution is about turning things around,” he said, “they don’t like the direction things are going so they’re reversing course.”
Being a TEDxSalem partner has been revolutionary for Glitschka. He developed a hand-painted illustration style for last year’s Fearless logo, a look that he continues to use today for clients including Adobe.
“That actually led to discovering a new illustration style for me,” he said.
Revolutions. It’s not just a theme, it’s what we do at TEDxSalem. T-shirts with this year’s logo will be on sale at TEDxSalem on Jan. 7.
Von Glitschka is the creative director and owner of Glitschka Studios, a small boutique design firm in Salem. Its diverse range of illustrative designs have been used by some of the most respected global brands. The studio creatively collaborates with ad agencies, design firms, corporate art departments, and small businesses to produce compelling illustrative design. For more information, contact Glitschka at (971) 223-6143 or firstname.lastname@example.org
Get your tickets for TEDxSalem 2017
Tickets are on sale now for Salem’s annual TEDx event Saturday, January 7, 2017. Tickets are $50, $40 for students. The all-day event includes talks, performances, refreshments, lunch and a swag bag. Follow us on Facebook for the most up-to-date news from our community, and check our website regularly for new information. You can also reach us at email@example.com.